Boom time: when the pipeline industry wants a lift

Boom Logistics is extensively involved in the resources sector, which accounts for nearly a third of its total revenue.

One of the key reasons for success in these sectors is the company’s national footprint, as seen by its network of 53 depots across Australia and the huge fleet of cranes and access equipment. The spread of depots means the company is well placed to service the pipeline industry, wherever the projects may be.

One piece of evidence of the ongoing standards of service delivery is the company’s unbroken growth in revenue, year on year.

The large fleet of cranes – now exceeding 600 – and depot network also provide additional strength or back up for projects. The company can assign equipment and skilled operators in one state to projects in another state, for example, assigning crane operators and support crew from Victoria to big resource industry jobs in Western Australia, or from New South Wales to major projects in Queensland.

This is a major benefit for clients and sets Boom apart from other crane hire companies, particularly one-state-only crane hire companies.

An add-on to lift and shift services is the ability to bundle together a variety of access equipment from its Boom Sherrin division, which offers a range of boom lifts, travel towers and scissor lifts in addition to ancillary equipment such as lighting towers and generators.

Fleet update program

The company has been involved in an extensive equipment update program, significantly reducing the average age of many of its cranes – particularly the fleet of cranes that service the resources sector. Newer cranes translate to
greater reliability.

The company’s crane fleet – as at 30 June 2008 – included 607 units spread across the full range of lifting capacities: 5 tonnes up to 500 tonnes. This figure compares with 586 for the previous year.

The company is well placed, from a fleet and financial point-of-view, to meet the ongoing needs of the resources sector.

Finances and borrowings

Boom is reporting a strong position regarding borrowings. As posted 30 June 2008, the company has negotiated a $175 million revolving credit facility and a $32 million three year working capital and general transactional banking facility.

Big winner at annual Lift of the Year Awards

The company continues to demonstrate its ability to deliver technically advanced “˜lift and shift’ solutions, as well as high standards in pre-planning, engineering, safety protocols and precision. The company won several awards at the annual Lift of the Year Awards conducted by the Crane Industry Council of Australia, held in September 2008.

To broaden capacity to deliver high levels of competency across all areas of its work in the resources sector, the company is embarking on an expanded training program.

For more information contact Rod Linblade on 03 9681 9585 or

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