The new office in China will be headed by Daisy Liu, who has worked with the company since 2009.

Ms Liu’s knowledge of Chinese markets will help Great Southern Press provide customised marketing solutions to promote pipeline companies from around the world.

“Assisting the pipeline industry market their products and services to China, and assisting Chinese companies promote themselves to the rest of the world – it’s a really exciting proposition,” said Ms Liu.

“Bringing together Great Southern Press’ industry knowledge with my local knowledge – this is what will give us the edge over other agencies and other marketing and development companies.”

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Ms Liu will leverage her networks within China and provide on-the-ground advice.

The new Qingdao office complements Great Southern Press offices in Houston, London, Toronto and Melbourne.